Together + Apart
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Virgin Red

Virgin Red is a loyalty app set up to reward customers for being more Virgin. The more Virgin companies you use, the more opportunities you get to win prizes and exclusive offers. We created the identity for this brand new company, complete with a set of icons, illustrations and animations to bring the many Virgin worlds into one place for the first time.

Design Director
Dan Vivieros

Design
David Clulow
Simon Jefferis
Ronan Kelly


Copywriting
Victoria Trow

www.virginred.com

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V Marks the Spot

To launch the app, Virgin Red started a nationwide treasure hunt. 
The aim of the game was to hunt down as many gold coins as you could, unlocking prizes in the app along the way.
We created a campaign lockup, complete with a new set of icons and animations and videos to accompany the existing branding.
A set of digital and physical coins with individual codes were also designed and created for the campaign.

 
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